Collaboration
We see ourselves as your partner, working closely with you to understand your goals and bring your vision to life.
Creativity
Every project is an opportunity to push boundaries and create something unique, innovative, and impactful.
Commitment to Excellence
From the smallest detail to the final cut, we take pride in producing work of the highest quality.
Results Driven
Impact
Videos are designed to achieve goals, such as driving traffic, increasing engagement, and boosting sales.
Trusted Partners
What Our Clients Say
(Concept Fifty) was great to work with! (They) created for us a powerful testimonial video that we were able to show at our annual gala of 300+ donors. No one left with a dry eye!
– Madeline Lee, Director of Development, Big Brothers Big Sisters Greater Sacramento Area.
(The team at Concept Fifty) is incredibly hardworking and deeply committed to delivering real value. In a field where people and roles can often feel interchangeable, (The team at Concept Fifty) stands out as a reminder of what happens when character, talent, and dedication come together. (Their) work is a reflection of (their) ethical standards and (their) drive to create media that makes a genuine impact.
– A.J. Foxx, C.E.O, Wholehearted.org
I had a great experience working with (The Team Concept Fifty). (They) know what (they’re) doing, (they) communicate honestly, and bring a collaborative mindset to every project. (They) work with integrity and consistently deliver quality work—highly recommended.
– Sam Mower, Agent, NEXA Mortgage
The Power of Video in Campaigns
Over the past several election cycles, political advocacy firms have increasingly turned to Connected TV (CTV) to reach and engage voters. From the 2012 to the 2024 election cycle, CTV spending surged from $160 million to over $3.46 billion—growing from just 2.5% to 28.1% of total political ad spend. That’s a staggering increase of more than 1100% in budget allocation, signaling a major shift away from traditional media like cable TV and toward highly targeted, digitally driven strategies.
As the political landscape evolves, so should your media strategy. Concept Fifty specializes in creating powerful, data-informed digital content for public affairs, public relations, and election campaigns. Together, let’s craft media that moves constituents, shapes policy, and wins campaigns.
Over the past decade, digital media has transformed the marketing landscape—reshaping how brands connect with their audiences and deliver results. Studies show that integrating digital content into campaign strategy can boost overall effectiveness by up to 48%, thanks to precise targeting, real-time analytics, and cross-platform reach. As traditional advertising loses ground, marketers are shifting their budgets toward data-driven, performance-oriented media that delivers measurable ROI.
If you’re ready to turn attention into action and strategy into measurable success, Concept Fifty is ready to help you lead the way.
In today’s digital-first world, nonprofit organizations are embracing media that not only tells a compelling story but drives real, measurable impact. By leveraging targeted, emotionally resonant digital content, some of our clients have surpassed their fundraising goals—raising up to 150% of their original campaign targets. Strategic storytelling paired with smart distribution can transform awareness into action and inspire communities to give more generously.
When the mission matters, so does the message. Let Concept Fifty help you create media that moves hearts—and exceeds expectations.